Rockport Fall 2019/ Spring 2020
Rockport shoes have been around for half a century, and I can almost guarantee you that your grandparents or conservative great aunt owns a pair. Why? Because Rockports are ridiculously comfortable and scientifically engineered to be an impeccable walking shoe.
They came to us after years of missing the millennial market, so we delivered two campaigns that aimed to reel in the youths without repelling anyone’s grandpa.
Rockport Fall ‘19 Brand Film
Along with writing a bajillion taglines for both of Rockport’s campaigns, I also had the pleasure of directing their Fall 2019 brand video. It was a real hoot, and I felt my old directing chops kick-in the moment my hand hit the tiny portable monitor.
CREDITS
CREATIVE AGENCY: B-Reel
CREATIVE DIRECTOR : Mariam Farooq
COPYWRITER/ FILM DIRECTOR: Witt Whitmore
SENIOR DESIGNER: Wen Wang & John Olson
PHOTOGRAPHERS: Mel Bles & Steve Harries
PRODUCER: Sandra Hagblom