If you haven’t already heard from your local romance novel enthusiast, Outlander is one of the most highly anticipated series in the Historical Fantasy Time-Travel category. Yes, I made up that genre, but what I’m trying to say is, it’s a complex juggernaut of a project.
The show boasts nearly 1 million viewers, making it the Starz network’s most popular series. Also my mom is obsessed with it. So, when I got the chance to spearhead the social media campaign for the 7th season of Outlander, I knew it would be massive and rewarding undertaking.
The Campaign
Creating consistently entertaining social content can be tricky when it comes to those of the pre-internet generations. As our followers are primarily made up of Boomer, Gen X, and Millennial women, we had our work cut out for us. So how did we create engaging content and community management for the average die-hard Outlander fan?
I became one of them.
That’s right, I walked among the Outlander zealots. I watched nearly every hour of Outlander to prepare for a role I never expected to play… the dubbed “Outlander Bestie.” I wrote days worth of tweets, created nerd-level memes, and egged on every emotional twist and turn felt by the fans. One community management highlight each week was a stream of live tweets at the launch of every new episode premiere. It was thrilling, and the Sassanechs ate it up with a spoon.
