Furby: The Impossible Gift Finder
As the start of the 2021 holiday season, Afterpay launched their campaign “Afterpay Your Gift List,” and asked us to create a buzzy TikTok extension to get consumers excited about the gifting process. Knowing that 1 in 4 people find their relatives to be hard to shop for, we wondered, how do we help people find a gift for that one impossible-to-buy-for person?
Beyond asking Santa, we considered another nostalgic, mystical being. Who better to give gift advice than the best gift since 1998?
Thus, Furby: The Impossible Gift Finder was born!
How it worked:
Everyone on TikTok knows that the comments section is almost as good as the content itself. We concepted a series of videos made up of easy to mix-and-match scenes that we filmed with the myth itself, Furby.
With every comment we engaged with, we created a unique, personalized response, posting Furby’s “gift idea,” courtesy of Afterpay. I had the amazing task of writing for Furby, which was an absolute thrill. I’m proud to say I even learned a little Furbish along the way! Dah doo-ay wah!
It was an honor to respond to dozens of TikTokers as Furby, creating TikToks in real time with a small, kick-ass creative team. We reskinned and rigged an original Furby to fit Afterpay’s branding and our own personal touches - slightly creepy, mostly cool!
