Hyundai

Elantra CN7 Global Campaign

Wanting to break free from automotive’s most competitive segment vying for the world’s broadest demographic, Hyundai turned their sights squarely toward Gen Z. Our challenge was to attract an entire generation who despises advertising to the all new Elantra CN7.

HOW DO YOU DARE?

HERO FILM

We believe a true expression of optimism is one born out of tension. Our anthem film, out of home executions, and social assets are all rooted in resistance. A powerful showcase of the innovative features, bold design, and technologically advanced new Elantra driven with intention by the real game changers - You.