Working with Google is often humbling and fascinating. Creating an anthem spot for their line of wearable technology was no exception. Jacquard’s seamless technology takes wearable objects and gives them helpful digital abilities. As they began to partner with big brands like Adidas and Levi’s, we were given the task of showcasing what Jacquard can do in real life, sci-fi twist excluded. Jacquard’s ambition is simple: to make life easier. So, “Be More” came to life as our anthem for their hero campaign film.